Is it necessary to share testimonials of your clients as a personal trainer? It’s not necessary, but it can defiantly help. In a way its like you have proof that your fitness techniques and advice have worked on others and can work on someone who lets say is still skeptical about training. Learn why showcasing testimonials will build trust and give you more credibility resulting in more clients.
Showcasing your current clients’ results will build trust for future clients. Personal training is expensive so people want to make sure they will invest their money on a trainer that will be worth it. By you posting testimonials it will show that you’re confident and transparent with what you do. People want to read and watch videos of previous clients. They don’t just want to see you talking about how great you are (although you are). Put yourself in prospects’ shoes: would you check out someone’s website who has a bio that says, “I’m the best trainer, I can help you get the results you want”. Or would you rather hear and see testimonials from previous clients explaining why you are the best? Most likely you would want to see other peoples’ transformations rather than just have the trainer speaking on how great he or she is.
You will develop credibility with more testimonials going up on your webpage and social media. How so? Well potential prospects are now watching and reading about you from real people rather than just your personal advertisements. Showing that previous clients have trusted you by letting them talk about their experiences is a plus. Along with the testimonials continue to post tips and motivational quotes to keep future clients engaged and eventually becoming clients.