Growing your brand on Social Media nowadays are among the most important outlets when it comes to growing a business. Many of the top companies are leveraging Social platforms such as Facebook, Twitter, Instagram, Youtube, Pinterest, Google+, Snapchat and Vine to showcase their brand in an effort to build a community of devoted fans.
Whether your audience is finding you on their tablets, mobile devices or a computer — it’s not necessarily important where you reach them, it’s more about how you engage them with your brand. Over the past few years, companies have taken the leap to spend more time on Social Media and create content across different platforms that will appeal to their target audience.
Here are examples of five companies who are standing far apart from the rest on Social Media and tips on how they are doing it well:
Arvin Lal and his Shredz Army featuring athletes such as Joey Swoll, Paige Hathaway and Devin Physique have created a movement that is disrupting the Fitness Industry as we know it today. The Shredz brand is focused upon building a movement powered by “passion, discipline and an insane work ethic.” Through their Shredz Athletes, Ambassadors and their presence on Social Media (Especially Instagram), they have certainly been able to grow a community of loyal fitness enthusiasts. Here are some tips that Shredz are doing to harness their audience and crush it in the fitness supplement industry.
1) Focus on providing value to your target audience rather than just promoting your product and asking for the sale.
2) Understanding the needs of your potential customers and listening to them will steer you in the right direction when trying to serve your customers.
3) Engage! Engage! Engage! Take the time to go on your Social Media Pages and connect with your current customers. Additionally, if you have a smaller audience, find communities where your target audience discusses topics related to your brand and take the time to engage with this audience and provide quality insight that will have them consider you an expert in the field and will have them coming back for more!
Information on the Shredz, Shredz Athletes and their movement can be found here:
2. Dollar Shave Club
Who ever thought there would be a company that would disrupt the shaving industry and cause problems for companies like Gillette and Schick. That is exactly what Michael Dubin and Mark Levine have done for Dollar Shave Club. Leveraging Social Media outlets such as Facebook and Youtube, Dollar Shave Club has placed their footprint in a saturated shaving industry. Check out some tips Dollar Shave Club are doing to create high quality content and shake things up in the shaving industry.
1) Beat your competition on Value not Price. Although it is important for businesses to be price sensitive to the customer, it is even more important that you sell the value of your service/product to the customer. For Dollar Shave Club it’s to provide a high quality razor blade to their target market (20-35 year old adult males) in the most convenient way possible (deliver 4 blades to their homes every month). Figure out how you can deliver value to your target audience and centralize your marketing strategy around that!
2) Establish a brand identity! Have a reason why people will remember your brand before your competition. People remember Dollar Shave Club because of their slightly inappropriate but witty humor… And guess what… it works! How will you be remembered by your potential customers? A great way to start is by asking your customers how they can relate your brand and tailor a strategy that they can relate to.
3) Create a subscription model for your brand! It is one of the most effective ways to build a reoccurring revenue model for your business. Once you have established your customers as subscribers, you have taken the first step to demonstrate the value of your brand. Now your objective is to understand the motivations, habits, painpoints and hobbies of your subscribers and engage them with valuable content to keep them interested, relevant and even convert them from individual subscribers to “Share Monsters” (Courtesy of Gary Vaynerchuk)
Talk about a brand who hit the nail on the head when it comes to establishing a brand identity and appealing to a select market (18-30 year old “bro” males). The “Stanford Bros” Rainer Castillo, Kyle Hency, Tom Montgomery and Preston Rutherford have dominated Social Media, especially Facebook when it comes to understanding their buyer persona and creating content that their target customers will enjoy and engage with. By building their audience on Social Media, they have been able to feature their high quality retro shorts that have reunited fraternity brothers nationwide. Take a peek at some of the strategies Chubbies implemented to differentiate their brand from the masses.
1) Establish your buyer persona. I’m not sure if there are many companies that do it better than Chubbies when it comes to understanding who they want to engage with and create content that matches their buyer persona. Depending on the industry you are in, you may have a number of markets you are looking to attract. Your job is to curate each piece of content you create so that it relates to the audience that you are trying to attract. Also keep in mind that different Social Media Outlets have different purposes so be sure that you are creating content that reflects the platform you are engaging your customers in.
2) Relate to your target audience! Regardless of the industry that you are in, you should always be looking to create content that your customers can relate to. Take the time to understand your buyer persona and gather an understanding as to what interests them. Put yourself in the shoes of your customers and ask yourself “Would I relate to this particular content?” If not, it may make sense to re-evaluate the content that you are presenting to your audience.
3) Your content should be focused on connecting with your customer rather than pushing your customer to buy! You will never see Chubbies ask for a sale from their customers before engaging with them on several occasions with their unique content. It is evident that we have now entered a world where no one wants to be sold to and that the seller requires Permission from the buyer before making a sale. What better way to do that than connecting with your customer on content that will grab their attention and will me them ask for more!